Job Overview

- China Blue Buffalo channel marketing lead to drive brand growth strategy deployment across Omni channel touchpoints (with eCom as main focus) and be the

- The role requires solid eCom and retail marketing expertise and collaboration capability to drive brand x channel initiatives execution across teams

Brand growth strategy deployment in Omni channel

- Define portfolio & channel matrix with PPA structure & guideline to ensure fit4chanel activation

- Develop strategic activation programs for recruitment and retention along consumer journey

- Support marketing director to develop brand growth pillars and building block with channel Lense

D-Commerce activation and brand experience

- Develop eCom merchandising and brand experience (GWP, tailor box, service etc)

- Drive brand campaign deployment and eCom platform & customer campaign development

- Onsite content marketing and brand-driven media projects

- Lead Omni recruitment and loyalty program

- Evaluate and govern performance media across eCom platform and customer models

Pet Specialty, breeder and other offline activation

- Specialty channel brand experience and growth program to build brand equity and recruitment

- Offline events and sale-support materials and channel/customer activity

Education and Experience

• Bachelor's Degree

• At least 8 years channel marketing / marketing experience in multinational company of FMCG industry

• Sufficient experience and expertise in Ecommerce marketing & Ecom media

• Customer centric & experience in driving customer JBP with platforms and key accounts

• Pet care experience and/or related category (infant baby nutrition/health care) is highly preferred

• Omni channel retail and marketing experience is preferred

• Strong communication and presentation skills in Chinese and English orally and written